Not so light reading

Some very big numbers in David Sifry’s new report about the stat­istics thrown up by the blog tracking service Technorati:

  • Technorati is now tracking over 50 Million Blogs.
  • The Blogosphere is over 100 times bigger than it was just 3 years ago.
  • Today, the blo­go­sphere is doubling in size every 200 days, or about once every 6 and a half months.
  • From January 2004 until July 2006, the number of blogs that Technorati tracks has con­tinued to double every 5–7 months.
  • About 175,000 new weblogs were created each day, which means that on average, there are more than 2 blogs created each second of each day.
  • About 8% of new blogs get past Technorati’s filters, even if it is only for a few hours or days.
  • About 70% of the pings Technorati receives are from known spam sources, but we drop them before we have to send out a spider to go and index the splog.
  • Total posting volume of the blo­go­sphere con­tinues to rise, showing about 1.6 Million postings per day, or about 18.6 posts per second.
  • This is about double the volume of about a year ago.
  • The most pre­valent times for English-​​language posting is between the hours of 10AM and 2PM Pacific time, with an addi­tional spike at around 5PM Pacific time.

Sifry notes that English has become the number one language of the Blogosphere with 39% of the posts. However, 31% of posts are in Japanese, and large parts of the French and Korean blog com­munity are not tracked by Technorati.

Currently, just 12% of blogs are in Chinese. However, by the end of 2006, it is pre­dicted that China will have more broad­band lines than the US, which ought to redress the balance somewhat. Currently, no Indian lan­guages feature among the top 20, but again, I would guess that rapidly growing access to com­puters in India over this year will soon change that.

I find it inter­esting that the blogging phe­nomenon does not appear to be cul­tur­ally specific. It has clearly taken hold in coun­tries like Korea and Japan to a greater extent than many Western coun­tries, but few areas with reas­on­able tech­no­logy pen­et­ra­tion are missing. It seems that the tech­no­lo­gical drivers for blog use (access to IT, easy tools, broad­band, free hosting) are far more important than any of the cultural drivers that have been sug­gested to me — dis­sat­is­fac­tion with main­stream media, desire for self-​​expression, etc. Unless, of course, those things are universal.

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2 comments to Not so light reading

  • Hi!
    The only fear upon the Cinese growt is to be found in the lim­it­a­tion of the Human Rights. Mandarin is the most spoken language in the world, so it would be normal to think that the chinese blogs will become the most written one.
    The fact is that if I had been chinese I wouldn’t have kept a blog, or I would have already ended up in jail.

    I can give you the example of the italian people. Generalizing (bot­tle­neck of the tought) I can say that the vaste majority of the italians are unhappy with their media. Think that italian press is con­sidered PARTLY FREE (http://www.freedomhouse.org/template.cfm?page=16&year=2005&country=6760) and it is commonly known there. The fact is that the italians does not really under­stand how “manip­u­lated” the media are. Another inter­esting point is the medium italian look at those things and says: “Ok… maybe it will change”. No screams against the lim­it­a­tions, no public protests to have a free press, not enough blogs. The excep­tion is Beppe Grillo’s Blog (http://www.beppegrillo.it — also in english) that is one of the few voices.
    Therefore I believe that the cultural com­ponent is very important indeed.

    Cheers

  • Hi there Carlo. You might be right. I’m sure I’d be much less keen to blog if I knew the secret police were screening me for the least sign of dissidence.

    Loving Beppe Grillo — I didn’t know you Italians were such rampant tortoise thieves ;)

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