UK trusts TV twice as much as online

From a study by Telecom Express, a company that provides com­pet­i­tions, polls and other inter­active services to news­pa­pers, magazines and broadcast:

The most trusted source of inform­a­tion was tele­vi­sion, scoring 66 per cent, just as highly as family and friends.
Radio was listed the fifth most trust­worthy source of inform­a­tion, below national news­pa­pers, but above websites. […]
The most marked contrast was between the cred­ib­ility of estab­lished media brands, compared with websites (36 per cent) and blogs (24 per cent).

Complete nonsense. Of course you can trust blogs.

I’m actually quite encour­aged by these results. It’s pleasing that 24% of Britons know what a blog is. It would be inter­esting, though, to see these results on a his­tor­ical scale. Do more people trust the internet than a year ago, for example? It’s also good to see that there is a fair bit of critical thinking going on: maybe “One Third of Brits don’t Trust TV” would have been a better headline.

via E-​​Consultancy

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• Online Brits Still 1.0
• Trust Me, I’m a Journalist
• Poll Position — UK Last Again