Research outfit InStat has produced a press release relating to a new report. The release, which was promoted to the digg home page, says that:
User-Generated Content (UGC), such as that found on YouTube and MySpace, will continue to grow significantly in popularity and generate increasing revenue over the next several years, reports In-Stat (http://www.in-stat.com). By 2010, the volume of downloads/views on these sites will surpass 65 billion, and revenues tied to UGC video are expected to exceed $850 million by 2010, the high-tech market research firm says. Revenues are those directly linked to videos in the form of banner/skyscrapers, embedded video, Google Adsense, and/or branded pages/channels.
Buzzword drivel. Anyone playing the Web 2.0 drinking game that’s been doing the rounds today will be totally hammered by the end of the release.
Why? Because, like a lot of research reports, it will be pretty tricky to falsify this one. Even if any of us remember this claim in 2010 — though you might if you spent $3495 on the full report — the terms of reference are so vague that they’re certain to be provable. Depending on how you want to take ‘user-generated content’, it’s probably already worth $850mn in revenue.
However, the real treat is the following graphic, presented without explanation:
Well, I think that pretty much clears everything up.
Share this post:
[…] I found today great post on twopointouch.com about report from In-Stat says about user-generated web content — on what we see on major social networking sites like MySpace, YouTube, and Wikipedia, and on countless other wiki sites — will grow rapidly in the next several years. The report itself costs $3,495, and says that: User-Generated Content (UGC), such as that found on YouTube and MySpace, will continue to grow significantly in popularity and generate increasing revenue over the next several years, reports In-Stat (http://www.in-stat.com). By 2010, the volume of downloads/views on these sites will surpass 65 billion, and revenues tied to UGC video are expected to exceed $850 million by 2010, the high-tech market research firm says. Revenues are those directly linked to videos in the form of banner/skyscrapers, embedded video, Google Adsense, and/or branded pages/channels. […]