What is Edelman doing to repair the mess of the last couple of weeks? (Edelman, at the very least, sanctioned the undeclared sponsorship of a blog about travelling round the US and staying in their client’s, Wal-Mart’s, carparks. It also goes further). Richard Edelman posts tonight about a new series of initiatives:
# We are undertaking a thorough audit around the world to ensure we apply best practice guidelines to every program in every market and specialty area.
# We are requiring that all employees attend an Edelman University class on ethics in social media, hosted by members of me2revolution team as well as external experts. This will take place before the end of next week
# We are establishing a 24/7 hotline so our me2revolution team can review, provide counsel and apply best practice guidelines on social media programs before their implementation. This ensures that programs adhere to the WOMMA guidelines or best-in-class standards around the world.
# We are creating ethics materials that will be distributed to each office and all new hires.
So good show. Steve Rubel, one of the best bloggers around, will apparently work for the me2revolution team.
The subtext, from a cynical point of view:
# We f*cked up
# We are not entirely sure what our local branches have been doing with social media. But we’re going to make sure we do from now on.
And that’s good too.
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