Here are those great 30 Traffic Generating Tips from Daniel’s blog:

1. Sridhar Katakam
Keep track of blogs and leave comments on them. How do you know which blogs to keep track of in the first place.…..

One can say for an advertiser accurate measurements are necessary so that a price for the advertisement can be negotiated. Conversely, for the owner of a site, accurate measurements are important to get ads and to plan for the future. If the owner has investors, these measurements indicate success or failure. For the advertiser, no matter what the measurement, if there were no sales from the ads, then the cost was too high.

Scoble writes that the Engagement method is a better measure but I don’t really see any precise definitions. I get a warm and fuzzy feeling about it, but what from the presentation here, I am not convinced. One of the comments in Scoble’s article presented “Kirkpatrick’s Levels.” This, to me, has more merit but I doubt the measurability. Here are the levels according to Robert:

Kirkpatrick’s Level’s
1. Reactions (they heard you)
2. Learning (they understood and retained)
3. Transfer (they took in the information and can apply)
4. Results (they use the learning to achieve a goal)

Robert proposes a site equivalent as follows:

1. Click — A reader arrived (current metric)
2. Consume — A reader read the content
3. Understood — A reader understood the content and remembers
4. Applied — A reader applies the content in another venue

1 and 2 are measurable, but 3 and 4 are less. My comment here is demonstrative of 3 and 4 as I am understanding and remembering (3) and applying it another venue, i.e. your blog (4). But, how does that get measured for the first blog?

Some comments here and there try to equate “likeability” to “popularity”. But, I don’t think that really matters. Some of the most famous people are those you don’t like. Controversy generates traffic and traffic is what advertisers like.

So, I like the direction of Kirkpatrick’s measurements but I don’t know how they are feasible.

You don’t get the money yet.

It is one thing to see response in one medium. But to be extra valuable, there is a need to see how values jump from one channel to the next. If the value is in a blog post, does it also have value in .… a podcast… newspaper.… supermarket shelf. Then the driver of the value is even greater.

As an aside. There can be no question about big portals. They can, as best, offer a version of scream marketing. A list that gets in the way of information or engagement is as bad as the pop-up and spam mail.

As RSS and similar technologies mature, the information people seek will go to them and that which they do not want will not be included — that is how this post came to me.

Hmmm. I discovered why Scoble might have it in for The Register. It rather unkindly called him a “globule” in their report about the Dell blog. Not very nice.