Making it big on Web 2.0

Donna Bogatin writes about the alleged lack of any prac­tical business model in a lot of Web 2.0 startups. She argues that a couple of Google ad-​​sense units — “an eph­em­eral monetary crutch” — aren’t enough to provide any real revenue (*looks uneasily sideways*). Apparently, this was exactly how digg.com was founded and a brief look around a lot of the other Web 2.0 darlings reveals a similar approach to creating revenue.

But hang on. Isn’t this how nearly all tra­di­tional media works? Very few pub­lic­a­tions make any real revenue from copy sales. The money comes from creating an audience that is attractive to advert­isers in an atmo­sphere that is con­du­cive to them fol­lowing their call to action (clicking on the ad).

Web 2.0 fin­an­cial success: Easy as ‘two weeks and $700 bucks’?

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• No, you show me the money
• Making is… Making?
• The Click Fraud Myth