Comments on: Video stars http://twopointouch.com/2006/business/video-stars/ web 2.0, blogs and social media Mon, 30 May 2011 20:58:01 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Marchttp://twopointouch.com/2006/business/video-stars/#comment-73 Marc Tue, 18 Jul 2006 12:23:02 +0000 http://twopointouch.com/2006/07/17/video-stars/#comment-73 VOIP is free (courtesy of Skype) ... The bandwidth is all paid for. What's not paid for from the telcos point of view (they're the ones pushing for two-tier net) is the future expansion of that bandwidth. I contend that companies like Google (as they mugrate up the value chain of the content business to 'intelligent content' or 'intelligent findability' as I call it) will build their own backbones. Google is doing that already. The telcos are entirely redundant. And they don't like it. They won't go down without a fight, and the fight is brewing. Marc VOIP is free (courtesy of Skype) … The bandwidth is all paid for. What’s not paid for from the telcos point of view (they’re the ones pushing for two-tier net) is the future expansion of that bandwidth.

I contend that companies like Google (as they mugrate up the value chain of the content business to ‘intelligent content’ or ‘intelligent findability’ as I call it) will build their own backbones. Google is doing that already.

The telcos are entirely redundant. And they don’t like it. They won’t go down without a fight, and the fight is brewing.

Marc

]]> By: Ian Delaneyhttp://twopointouch.com/2006/business/video-stars/#comment-72 Ian Delaney Tue, 18 Jul 2006 11:13:56 +0000 http://twopointouch.com/2006/07/17/video-stars/#comment-72 Interesting, and relates to something else I just read. I hadn't really followed the net neutrality debate, because I saw it as an American thing, but bumped into <a href="http://www.theregister.co.uk/2006/07/17/net_neut_slow_death/" rel="nofollow">this post</a> on the Register. The guy on there - an engineer who helped design the net - is an opponent of net neutrality because the amount of clog created by current net traffic breaks the internet, "fills up the tubes" is, I think, the current expression. BitTorrent is a particularly impolite application when it comes to web traffic, it seems. If the owners of the internet have to choose between the success of a legitimate, paid-for service like VOIP and BitTorrent, I can see which is going to win. I don't like it, but then I don't own any cables, so that won't be a consideration. Interesting, and relates to something else I just read. I hadn’t really followed the net neutrality debate, because I saw it as an American thing, but bumped into this post on the Register. The guy on there — an engineer who helped design the net — is an opponent of net neutrality because the amount of clog created by current net traffic breaks the internet, “fills up the tubes” is, I think, the current expression. BitTorrent is a particularly impolite application when it comes to web traffic, it seems. If the owners of the internet have to choose between the success of a legitimate, paid-for service like VOIP and BitTorrent, I can see which is going to win. I don’t like it, but then I don’t own any cables, so that won’t be a consideration.

]]> By: Marchttp://twopointouch.com/2006/business/video-stars/#comment-71 Marc Tue, 18 Jul 2006 10:53:46 +0000 http://twopointouch.com/2006/07/17/video-stars/#comment-71 Advertising is not going anywhere. It's here to stay because it's information. However, the way ads are accessed will change in Web 3.0. Ads won't be just bits of information. They will be undertsandable to a machine/program hich will make them more useful. As far as me being able to serve 1 million downloads a month I can do that easily using BitTorrent where I only have to seed the file to be shared and let people download it at my normal bandwidth. The network of peers will then take over as the distributed download server. So content is commoditized. You can see my first post (back on May 21) regarding peer-assisted content distribution. Marc Advertising is not going anywhere. It’s here to stay because it’s information. However, the way ads are accessed will change in Web 3.0. Ads won’t be just bits of information. They will be undertsandable to a machine/program hich will make them more useful.

As far as me being able to serve 1 million downloads a month I can do that easily using BitTorrent where I only have to seed the file to be shared and let people download it at my normal bandwidth. The network of peers will then take over as the distributed download server.

So content is commoditized. You can see my first post (back on May 21) regarding peer-assisted content distribution.

Marc

]]> By: Ian Delaneyhttp://twopointouch.com/2006/business/video-stars/#comment-70 Ian Delaney Tue, 18 Jul 2006 08:40:42 +0000 http://twopointouch.com/2006/07/17/video-stars/#comment-70 I suspect wordpress might have a problem with hosting your blog for free if you were serving a million videos a month. I have no idea what traffic like that costs, but more than you're going to raise from a few adsense units. Display advertising is probably their only choice. And to get big brands interested - say hollywood - they are going need to be squeaky clean. I hear they've rejected it, but I think adding a 2-second ad to the end of every video would be the best choice. That could be really targeted, measurable, avoids ad blockers and travels with the videos if they're posted elsewhere. If users grumble because they're expecting a free ride, then so be it. I suspect wordpress might have a problem with hosting your blog for free if you were serving a million videos a month. I have no idea what traffic like that costs, but more than you’re going to raise from a few adsense units. Display advertising is probably their only choice. And to get big brands interested — say hollywood — they are going need to be squeaky clean.

I hear they’ve rejected it, but I think adding a 2-second ad to the end of every video would be the best choice. That could be really targeted, measurable, avoids ad blockers and travels with the videos if they’re posted elsewhere. If users grumble because they’re expecting a free ride, then so be it.

]]> By: Marchttp://twopointouch.com/2006/business/video-stars/#comment-69 Marc Tue, 18 Jul 2006 01:18:42 +0000 http://twopointouch.com/2006/07/17/video-stars/#comment-69 The only way I pay for content now is by paying my $40/mo. to my broadband ISP, which happens to be my cable company. So content is free, at least to me. I download Brit comedies (like Spaced, Black Books, Nathan Barley etc) via BitTorrent and I enjoy all the YouTube funnies. Life onlilne couldn't be any better :) Semantic Blog = next value layer = intelligent findability. Content is commoditized. On to the next layer of value. No point in charging for content. Let the ads pay for it. It's the net neutrality vs two-tier debate. I wrote about that :) Marc The only way I pay for content now is by paying my $40/mo. to my broadband ISP, which happens to be my cable company.

So content is free, at least to me. I download Brit comedies (like Spaced, Black Books, Nathan Barley etc) via BitTorrent and I enjoy all the YouTube funnies. Life onlilne couldn’t be any better :)

Semantic Blog = next value layer = intelligent findability.

Content is commoditized. On to the next layer of value. No point in charging for content. Let the ads pay for it.

It’s the net neutrality vs two-tier debate. I wrote about that :)

Marc

]]> By: Ian Delaneyhttp://twopointouch.com/2006/business/video-stars/#comment-68 Ian Delaney Mon, 17 Jul 2006 21:59:04 +0000 http://twopointouch.com/2006/07/17/video-stars/#comment-68 To me, it means that if you\'re putting out 1mn videos a month, then that\'s a hell of a lot of bandwidth and the money\'s got to come from somewhere. Does it mean you should stop blogging? I hope you don\'t, obviously, but if you get so many visits, you\'re having to pay more than you can afford in bandwidth, you won\'t have a choice. Semantic blog? Is that free internet? In the one I know, you pay, sooner or later. To me, it means that if you\‘re putting out 1mn videos a month, then that\‘s a hell of a lot of bandwidth and the money\‘s got to come from somewhere.

Does it mean you should stop blogging? I hope you don\‘t, obviously, but if you get so many visits, you\‘re having to pay more than you can afford in bandwidth, you won\‘t have a choice.

Semantic blog? Is that free internet? In the one I know, you pay, sooner or later.

]]> By: Marchttp://twopointouch.com/2006/business/video-stars/#comment-66 Marc Mon, 17 Jul 2006 21:04:31 +0000 http://twopointouch.com/2006/07/17/video-stars/#comment-66 Too much free content = commodization of content If there is no major value in content then does that mean I should stop blogging? What it means is that I may start blogging on a Semantic Blog (a blog that allows for semantic annotations on top of the info so that searc can be more intelligent) I need to write an entry about this. Marc Too much free content = commodization of content

If there is no major value in content then does that mean I should stop blogging?

What it means is that I may start blogging on a Semantic Blog (a blog that allows for semantic annotations on top of the info so that searc can be more intelligent)

I need to write an entry about this.

Marc

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