2.0 is Dead. Long Live 2.0

googlenewsThe Register, ZD Net and PC Pro have all dis­covered a month-​​old tran­script of an podcast fea­turing Tim Berners Lee made by IBM and pub­lished stories about it within a day of each other. Read/​Write web pub­lished on the story over a week ago on August 22nd. Is this what they call ‘social news’?

Anyway, they’re delighted that Sir Tim layed into Web 2.0 about it not being the com­puting revolu­tion that it’s cracked up to be:

I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along.

The expres­sion ‘Web 2.0′ was unfor­tu­nate. It makes a promise that it’s unlikely to deliver on — a web that’s twice as good, or fixed. If the other Tim, O’Reilly, had stuck to the expres­sion ‘Infoware’, people wouldn’t get nearly so upset about the subject. He told me: “I started talking about ‘infoware’, which is much the same thing [as Web 2.0], at the same con­fer­ence [Linux Kongress, May 1997] that Eric Raymond started talking about The Cathedral and the Bazaar.”

If Web 2.0 has jumped the shark, then it’s because people find the expres­sion either embar­rassing or inviting of mockery. There have been a bunch of startups with fancy inter­faces and ques­tion­able business models: that doesn’t make for a com­puting revolu­tion. However, the things that these com­panies are her­alding, what it really stands for — social software, online col­lab­or­a­tion, social media, many-​​to-​​many com­mu­nic­a­tions — aren’t going to go away. As they become main­stream, their import­ance will start to have the sort of effects that might one day earn a 2.0 label.

And it looks like that’s hap­pening. Check out Google’s new category addition on its news site (pictured).

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1 comment to 2.0 is Dead. Long Live 2.0

  • I wonder what Sir Tim thinks of Web 3.0? (too drunk to laugh)

    Is he gonna hate me for coming up with it (for his Semantic Web brainchild) ?

    He is from my hood after all (or at least my ex hood [that’s MIT in Cambridge, MA, for the semantic­ally chal­lenged]) so I should be slightly cocnerned.

    I’ll attempt spray paint “Web 3.0 is here!” in giant red letters on the ice-​​covered Charles River (sep­ar­ating MIT from Boston) sometime in January 07.

    Any grafiti artists out there?

    Marc

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