Comments on: MySpace: The Beast of Santa Monica http://twopointouch.com/2006/social-media/myspace-the-beast-of-santa-monica/ web 2.0, blogs and social media Mon, 30 May 2011 20:58:01 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Photos 2.0 Round-up at twopointouch: web 2.0, blogs and social mediahttp://twopointouch.com/2006/social-media/myspace-the-beast-of-santa-monica/#comment-2122 Photos 2.0 Round-up at twopointouch: web 2.0, blogs and social media Sat, 11 Nov 2006 11:05:05 +0000 http://twopointouch.com/2006/11/09/myspace-the-beast-of-santa-monica/#comment-2122 [...] Photobucket totally dominates the Web 2.0 photo-sharing and storage area according to the Hitwise report I started talking about yesterday . [...] […] Photobucket totally dominates the Web 2.0 photo-sharing and storage area according to the Hitwise report I started talking about yesterday . […]

]]> By: Ian Delaneyhttp://twopointouch.com/2006/social-media/myspace-the-beast-of-santa-monica/#comment-2037 Ian Delaney Fri, 10 Nov 2006 16:52:47 +0000 http://twopointouch.com/2006/11/09/myspace-the-beast-of-santa-monica/#comment-2037 Mmmm... Two things. (a) Friends was <a href="http://www.alexaholic.com/friendsreunited.com+myspace.com+friendster.com" rel="nofollow">never anything like the size</a> of MySpace now. which means (b) the stickiness of their network is really strong. You can't really get out. However, I think they would do well to work on giving users more to do. I think maintaining your profile and cultivating non-existent friends could grow pretty thin. If they increased the photo storage space (only 6 pics at the moment IIRC) for example, and made it compatible with mobile phone uploads, they could really lock people down for life. Maybe incorporate event planning stuff too. Mmmm…

Two things. (a) Friends was never anything like the size of MySpace now.

which means (b) the stickiness of their network is really strong. You can’t really get out.

However, I think they would do well to work on giving users more to do. I think maintaining your profile and cultivating non-existent friends could grow pretty thin. If they increased the photo storage space (only 6 pics at the moment IIRC) for example, and made it compatible with mobile phone uploads, they could really lock people down for life. Maybe incorporate event planning stuff too.

]]> By: marcus austinhttp://twopointouch.com/2006/social-media/myspace-the-beast-of-santa-monica/#comment-2034 marcus austin Fri, 10 Nov 2006 16:26:05 +0000 http://twopointouch.com/2006/11/09/myspace-the-beast-of-santa-monica/#comment-2034 Sorry, I meant that MySpace is mass-market now, as it's in the hype stage, so everyone from kids to grannies have probably seen it and used it, but once it leaves the hype stage, it will settle down to a core audience. And yes it won't be right now, I give it another 6 months of hype, and then it will crash down to the settle-down audience. The settle-down core audience of Friends is 18-death, where as MySpace the core is youth and particularly music fans. Sorry, I meant that MySpace is mass-market now, as it’s in the hype stage, so everyone from kids to grannies have probably seen it and used it, but once it leaves the hype stage, it will settle down to a core audience. And yes it won’t be right now, I give it another 6 months of hype, and then it will crash down to the settle-down audience.

The settle-down core audience of Friends is 18-death, where as MySpace the core is youth and particularly music fans.

]]> By: Ian Delaneyhttp://twopointouch.com/2006/social-media/myspace-the-beast-of-santa-monica/#comment-2012 Ian Delaney Fri, 10 Nov 2006 10:00:15 +0000 http://twopointouch.com/2006/11/09/myspace-the-beast-of-santa-monica/#comment-2012 Hey Marcus. I'm sure it will cool down eventually, just not *right now* as some of the naysayers have stated. Saying it's not mass-market because it appeals more to a certain age group is a bit like saying Girls Aloud aren't mass-market. Friends Reunited is a tricky one. In some senses its model doomed it to failure. There was absolutely nothing else to do once you'd re-united. Also I'm told ITV stopped all development and simply tried to milk it as an advertising vehicle after its purchase. I reckon MySpace is more like Top Trumps than skateboards... Hey Marcus. I’m sure it will cool down eventually, just not *right now* as some of the naysayers have stated. Saying it’s not mass-market because it appeals more to a certain age group is a bit like saying Girls Aloud aren’t mass-market.

Friends Reunited is a tricky one. In some senses its model doomed it to failure. There was absolutely nothing else to do once you’d re-united. Also I’m told ITV stopped all development and simply tried to milk it as an advertising vehicle after its purchase.

I reckon MySpace is more like Top Trumps than skateboards…

]]> By: marcus austinhttp://twopointouch.com/2006/social-media/myspace-the-beast-of-santa-monica/#comment-2011 marcus austin Fri, 10 Nov 2006 09:46:52 +0000 http://twopointouch.com/2006/11/09/myspace-the-beast-of-santa-monica/#comment-2011 MySpace will cool down just as Friends Reunited has. Back in the early days, Friends Reunited had a huge following, where people from all ages went on it, my school years expanded from 5 names to around a hundred plus, but it hit a saturation point. People went on found their friends and then left. very few new names appear now. However if you look at the years just gone then there's still traffic and again there's traffic from the brand extensions. It follows a well-trodden path, of hype followed by fast growth, followed by a reduction to a plateau where it will probably stay for the rest of it's natural life, or it may just dwindle to nothing. With friends reunited It's a mass market and it appeals to everyone. With MySpace the curve will be diffeernt, we've had the hype and I'd guess we're hitting the peak, from now on it's a downward slide to a plateau. But that plateau is going to be much lower than Friends reunited. There are enough new 15-25 year olds that will replace the ones that leave, but it really hasn't got the mass market apppeal that Friends has. In terms of trends it's not quite a hula-hoop, or clackers, or a rubiks cube, it's more of a skateboard. marcus MySpace will cool down just as Friends Reunited has. Back in the early days, Friends Reunited had a huge following, where people from all ages went on it, my school years expanded from 5 names to around a hundred plus, but it hit a saturation point. People went on found their friends and then left. very few new names appear now. However if you look at the years just gone then there’s still traffic and again there’s traffic from the brand extensions. It follows a well-trodden path, of hype followed by fast growth, followed by a reduction to a plateau where it will probably stay for the rest of it’s natural life, or it may just dwindle to nothing. With friends reunited It’s a mass market and it appeals to everyone. With MySpace the curve will be diffeernt, we’ve had the hype and I’d guess we’re hitting the peak, from now on it’s a downward slide to a plateau. But that plateau is going to be much lower than Friends reunited. There are enough new 15–25 year olds that will replace the ones that leave, but it really hasn’t got the mass market apppeal that Friends has. In terms of trends it’s not quite a hula-hoop, or clackers, or a rubiks cube, it’s more of a skateboard.
marcus

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