Updated statistics. Following the Bivings Group report into US newspapers’ adoption of Web 2.0 approaches such as blogging and podcasts, which I wrote about here, BBC English Regions Community Producer Robin Hamman has compiled a similar survey for the top eleven UK dailies. The results are as follows (click for bigger):
The Bivings Group notes that while US newspapers are more likely to offer videos, podcasts and journalists’ blogs, UK papers win on message boards and forums.
The Guardian leads on technology with 13 out of the 13 technology features measured in the poll. Later to the market than papers like the Daily Telegraph, the Guardian has been fast to embrace Web 2.0, with its blog section Comment is Free, rapidly attracting established writers and bloggers.
However, it’s worth noting that some of the UK’s most conservative papers, The Sun, the Daily Mail and The Times, appear to be the some of the most keen to embrace new technologies with eight, nine and ten out of thirteen feature ticks respectively. The Sun and The Times are both owned by News International, which might partially explain this trend.
Sadly, papers with the weakest circulations, such as the Independent, seem the least likely to use any of these features, all of which are designed to increase stickiness and loyalty.
found via Stuart Bruce
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I’ve updated the graph above with a new version after being alerted that some of the web features missing from the guardian were in fact present and correct, just rather well buried from view… Feel free to update the image above with the new one.
Thanks for the tip-off, Robin. Good work!
[…] What’s the business case for Web 2.0 technologies? Well, it depends on your business. For newspaper publishers, the answer appears to be that more is better. You may recall from an earlier post that the Guardian newspaper website tops the league in the UK for Web 2.0 features (research conduction by Robin Hamman. click for bigger): […]