Ian Delaney, Brand Ambassador

I men­tioned it earlier today in a comment else­where and it reminded me to give this stuff due praise:

andrews-liver-salts

Andrews Liver Salts is the cure for all known ills. Without any doubt, this product has rescued more days for me that any com­bin­a­tion of paink­illers, anti­bi­otics, stomach settlers or hairs-​​of-​​the-​​dog. If, some day, I am shot, gassed or gar­rotted, I reckon Andrews will do the trick. They should do a card I can carry in my wallet. Or maybe one of those steroid injec­tion things that you can stab into people’s hearts in medical dramas.

Check out other people’s reviews. The makers (GSK, sadly, nowadays) don’t seem to have a web page for the product, but it has to be enorm­ously revealing that it’s on all of the ex-​​pat shopping pages, along with Marmite and HP Sauce. If I could be arsed, I’d start a Facebook group right now, and I bet I’d have ten thousand members by the end of the week.

The stuff has par­tic­ular res­on­ance for me because my grandad Delaney used it, and I was very fond of him. It came in a tin back then — similar to the tins that baking powder and bicar­bonate of soda used to come in. It came in a tin until a couple of years ago. (Maybe the green agenda might bring that back?) As a child, of course, I had no idea what it was or what it was for. It was a tin of mystery. Discovering its medi­cinal magic is a rite of passage for any British lad, I reckon. Maybe that is how it acquired the magical lustre it has for me now.

PS: a further search led me to this fabulous (and out­rageously sexist) ad. The male post-​​war stomach was sorely in need of Andrews rather than ‘per­tinent ques­tions’ from women.

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4 comments to Ian Delaney, Brand Ambassador

  • Ian — start the Facebook group. It’ll take 50 seconds, and will be an inter­esting little experiment.

  • Brilliant post .… I remember being given that stuff as a kid and had for­gotten about it. Chalk me up as your first word of mouth sale as I’m gonna nip to Tesco and se if it still works like I remember it working.

  • Joseph

    As a child, I used to like to put the salts into a glass of orange (a thing made from tap water and orange squash con­cen­trate). That way I got an effer­ves­cent orange drink. It’s the fastest cure for acid indi­ges­tion that I know of: it works instantly, the second it gets into your oesophagus.

    I live in the U.S. now and brought some back with me from my most recent visit home to Ireland. The con­tainer opened in my luggage and some of the fine white powder scattered. Fortunately, I wasn’t stopped by Customs in Chicago or there would have been Questions about the Substance.

    It’s also very refreshing as a drink, even when I don’t have indigestion.

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