Clients in the Wild

Just struck me, in a not–entirely–arti­fi­cial way, that if you are inter­ested in PR and the Web, as per the last post, then you ought to come to the event we’ve organ­ised at NMK on Tuesday next week (20/​11/​07), ‘Clients in the Wild’. There are about ten tickets left at this point, I under­stand. Click the link back there ( <— ) to find how to register.

Anyway, it’s about when com­panies embrace all this naked­ness and trans­par­ency and con­ver­sa­tions idea. If they do, where does the PR company’s role lie? What’s the logical outcome of this ‘cluetrain’ railroad? It’s aimed at PRs, mainly, but everyone is welcome to come, as always.

I’ve heard some fas­cin­ating answers to that question, ranging from ‘get them to shut up quick’ to ‘embrace and dance’. If PR is repu­ta­tion man­age­ment, then are these power-​​ups, loose cannons, guardian angels, friendly fire or bulls in a china shop? Can you think of better meta­phors than me? Have your Say!

Are you per­son­ally affected by this issue ? Then e-​​mail us. Or if you’re not affected, can you imagine what it would be like if you were ? Or if you were affected by it but don’t want to talk about it can you imagine what it would be like not being affected by it ? Why not email us ? You may not know anything about the issue, but i bet you reckon some­thing. So why not tell us what you reckon. Let us enjoy the full majesty of your unin­formed ad hoc reck­oning, by going to bbc.co.uk…clicking on “what i reckon” and beating on the keyboard with your fists and your head”.

(Thank you, Jem Stone)

If you’re in London and can come along, it would be great to meet with you, share a few beers and talk about this stuff. With less beating.

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