Comments on: Tumbling All the Way Home http://twopointouch.com/2007/blogs/tumbling-all-the-way-home/ web 2.0, blogs and social media Mon, 30 May 2011 20:58:01 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: iahttp://twopointouch.com/2007/blogs/tumbling-all-the-way-home/#comment-10653 ia Tue, 13 Mar 2007 17:43:08 +0000 http://twopointouch.com/2007/03/09/tumbling-all-the-way-home/#comment-10653 Aaaaaaaaa! I also thought of writing a Twitter-Tumblr post because the two also make me wonder if I should actually use them.Not done with it, though. :) Aaaaaaaaa! I also thought of writing a Twitter-Tumblr post because the two also make me wonder if I should actually use them.Not done with it, though. :)

]]> By: alan phttp://twopointouch.com/2007/blogs/tumbling-all-the-way-home/#comment-10651 alan p Tue, 13 Mar 2007 06:49:10 +0000 http://twopointouch.com/2007/03/09/tumbling-all-the-way-home/#comment-10651 Ian, I think the value of blogs is seldom direct financial rewerd, I see them more as marketing media in the main. The minute they move into direct revenue - magazine mode - then they start to need staff like any other magazine. Now it may be that they will have a higher value multiple of value than paper magazines for a short while (ie reward a start 'n sell strategy) but the end economics are driven by the NPV of their readers and that's not going to change very fast. Ian, I think the value of blogs is seldom direct financial rewerd, I see them more as marketing media in the main. The minute they move into direct revenue — magazine mode — then they start to need staff like any other magazine.

Now it may be that they will have a higher value multiple of value than paper magazines for a short while (ie reward a start ‘n sell strategy) but the end economics are driven by the NPV of their readers and that’s not going to change very fast.

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