A Second Slice of Social Media

Aussie PR bloggers Trevor Cook and Lee Hopkins have released the second edition of their e-​​book about social media, now updated to cover Twitter, Jaiku, Facebook and Second Life. As previously, it’s a free PDF download.   

It’s a good read and covers some lesser-​​known (in the Northern Hemisphere) examples of brands and organ­isa­tions using social media to engage with people.

Corporate Engagement: Second edition of social media paper released

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