Comments on: Craving Attention? http://twopointouch.com/2007/business/craving-attention/ web 2.0, blogs and social media Mon, 30 May 2011 20:58:01 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Mauri G Gronrooshttp://twopointouch.com/2007/business/craving-attention/#comment-10672 Mauri G Gronroos Mon, 19 Mar 2007 06:36:49 +0000 http://twopointouch.com/2007/03/05/craving-attention/#comment-10672 We have here in China even bigger problems! I teach in China and our Business School students have just launched an ambitious new Web 2.0 concept, called "the Krem Trekker Diaries". It has really triggered a craze back here. It's an interactive adventure published twice a week. The readers give advice to the principal characters and influence the story by voting. Then the story is published in English. The venture has so far been a non-commercial and the ultimate goal has been to give the students a - so far unheard - global voice. However, now as there are thousands of daily visitors the intiators start to realize that they may have a really powerful interactive channel. By voting the readers give information (in a country where consumer surveys are forbidden) and at the same time they can be fed with product placement or with whatever commercial messages (the hero don't drive a car - he drives a Buick)! The English pages (with the access to the Chinese ones) are at: www.kremtrekker.com Mauri G Gronroos Associate Professor of Knowledge Management and Intellectual Property Rights 361021 Xiamen, P.R.China We have here in China even bigger problems!

I teach in China and our Business School students have just launched an ambitious new Web 2.0 concept, called “the Krem Trekker Diaries”. It has really triggered a craze back here.

It’s an interactive adventure published twice a week. The readers give advice to the principal characters and influence the story by voting. Then the story is published in English.

The venture has so far been a non-commercial and the ultimate goal has been to give the students a — so far unheard — global voice. However, now as there are thousands of daily visitors the intiators start to realize that they may have a really powerful interactive channel. By voting the readers give information (in a country where consumer surveys are forbidden) and at the same time they can be fed with product placement or with whatever commercial messages (the hero don’t drive a car — he drives a Buick)!

The English pages (with the access to the Chinese ones) are at: http://www.kremtrekker.com

Mauri G Gronroos
Associate Professor
of Knowledge Management
and Intellectual Property Rights
361021 Xiamen, P.R.China

]]> By: Bob Boydstonhttp://twopointouch.com/2007/business/craving-attention/#comment-10631 Bob Boydston Thu, 08 Mar 2007 00:26:34 +0000 http://twopointouch.com/2007/03/05/craving-attention/#comment-10631 If I were his father, I'd say, "Great Attention Span!" :) If I were his father, I’d say, “Great Attention Span!“
:)

]]> By: Ian Delaneyhttp://twopointouch.com/2007/business/craving-attention/#comment-10629 Ian Delaney Wed, 07 Mar 2007 22:58:30 +0000 http://twopointouch.com/2007/03/05/craving-attention/#comment-10629 Hey Bob, Good anecdote for you: Alan Moore, at the event last night, talked about his four-year-old son who announced he could spell L-O-A-D-I-N-G. Great, he said, and the boy spelled the letters out correctly. Alan was very chuffed for a moment. But then the boy wanted to know what the three dots meant. Hey Bob,

Good anecdote for you:

Alan Moore, at the event last night, talked about his four-year-old son who announced he could spell L-O-A-D-I-N-G. Great, he said, and the boy spelled the letters out correctly. Alan was very chuffed for a moment.

But then the boy wanted to know what the three dots meant.

]]> By: Bob Boydstonhttp://twopointouch.com/2007/business/craving-attention/#comment-10628 Bob Boydston Wed, 07 Mar 2007 22:52:17 +0000 http://twopointouch.com/2007/03/05/craving-attention/#comment-10628 Being someone with ADD, I barely got through your article on information overload. :) Seriously though, information is consumed when it is wanted. That is why we can have illiterates in an age of instant access to information. Information overload is when I am forced to take on more than I want, like when I am stuck with a bore at a party talking about how he reconstructed his Atari computers into a home based network! Ugh! :) Being someone with ADD, I barely got through your article on information overload. :)

Seriously though, information is consumed when it is wanted. That is why we can have illiterates in an age of instant access to information.

Information overload is when I am forced to take on more than I want, like when I am stuck with a bore at a party talking about how he reconstructed his Atari computers into a home based network! Ugh! :)

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