New Social Media Aggregator

Congratulations to Shaun Shull, the inventor of new social media mon­it­oring site Zudos. By coming up with a name whose only rhyme is ‘kudos’, they’re almost guar­an­teeing good head­lines. Which I have awk­wardly resisted.

The same thing goes for some­thing like del.icio.us — you’re almost com­pelled to write about ‘tasty features’, ‘yummy deals’ and other such pap. Not so sure about flickr, in this regard, which rather invites head­lines along the lines of ‘on the blink’…

But I digress. Zudos is an aggreg­ator and a search for social media. You start with a blank screen and enter a name. It returns blog posts on the subject, YouTube videos, del.icio.us book­marks, podcasts, tagged photos, main­stream media sites and voted stories from Netscape.com.

My first impres­sions are that this is a rather excel­lent tool for anyone involved in PR or repu­ta­tion man­age­ment. Suppose you work for a large mul­tina­tional, for example — getting the latest from all of these sources on your desktop whenever you need them would be a godsend when it comes to both taking a baro­meter of the world’s opinion and acting on indi­vidual cases. Of course, it’s per­fectly possible to search for these things else­where — but nowhere can you do it on a single screen. It also works really well — results take about 3–4 seconds to compile.

Missing features? It’s a bit churlish to complain, but a combined RSS feed for your results would be golden. It’s a shame that there’s no digg or reddit results, either, since I believe these both have larger audi­ences than Netscape.

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• Social Media Releases
• A Second Slice of Social Media
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