Comments on: So this VRM thing

By: IdentityBlog - Digital Identity, Privacy, and the Internet's Missing Identity Layer

Sat, 23 May 2009 22:30:54 +0000

[…] that is done without a person’s consent or knowledge. As VRM’s Saint Searls has said, “Sometimes, I don’t want a deep relationship, I just want a cup of […]

By: Silver

Silver — Thu, 15 May 2008 06:47:41 +0000

Thank you — grate post, it was interesting to read your message, even in spite of poor knowledge of foreign ^^
Once again, thank you and good luck)

By: Fergus Burns

Fergus Burns — Tue, 11 Mar 2008 18:07:01 +0000

Great post Ian

We’re big fans of VRM — and are working on our own implementation — all based on open standards, etc — and we’ve done one very interesting implementation using the VRM principles… but we’ve plenty of challenges ahead…

Talk Soon
Fergus

By: Dave Ferguson

Dave Ferguson — Sun, 09 Mar 2008 13:16:12 +0000

I'm not sure how a vendor-relationship conversation would occur around the sale of a car or a house, the two largest purchases in a typical consumer budget. Except for those who don't understand "depreciation," folks in the U.S. buy cars once every five years or so, about as often as they change addresses. (And even a Honda Civic is at least a thousand cups of coffee.) Maybe there's some value to a relationship with the car company, but the real purchase is made at the excruciatingly consumer-hostile dealership. I'd like to see more transparency in that congress of middlemen known as the housing industry, though I think that'll be a long while yet. Again, it's a large purchase made not very often, mostly from an individual owner (rather than a corporation). In this country, it's easier to find out where the CIA's secret prisons are than to learn about the kickbacks and incestuous relationships between appraisers, realtors, mortgage brokers, mortgage insurers, settlement attorneys, title companies, and all the other nimble little elves whose livelihoods depend in no small part on the purchaser's desire to escape the madness.

By: Maarten Lens-FitzGerald

Maarten Lens-FitzGerald — Tue, 04 Mar 2008 12:58:18 +0000

thanks for the VRM description and context. Too bad i missed it. I am working on attending on the 15th of april. And the VRM and beers event also looks good too 8-) too bad i’ll be missing that one too.

As I am delving into the VRM subject matter I see a lot of initiatives that cover the onramp on to the VRM path. Initiatives like the Higgins project, Dataportability and Bandit. Has anybody made an overview of these and added commentary on them and the link to VRM?

By: Graham Sadd

Graham Sadd — Mon, 03 Mar 2008 11:49:49 +0000

On the principle that People Are Our Greatest Asset I have been working for some years now on how to allow individuals to manage their personal information ‘under their control, with their consent, for their benefit’.
PAOGA has developed ‘Your digital Safe Deposit Box’ so that you can record, store and update all of your personal information and invite organisations to ‘access’ appropriate information rather than be scattered across an average of 1,000 anonymous data silos.
This is a big, global, disruptive proposition and dependent upon trust. Technology is not the issue, we have the core of that done, it is now about marketing.

By: Adriana

Adriana — Sun, 02 Mar 2008 18:28:34 +0000

Chris C and Deb, I am doing these meetings monthly, so that could mean a lot of trips to London. The next one is on Thursday 27th March, Thursday, at Sun Microsystems customer briefing center in London. More details here: http://vrmhub.pbwiki.com/

By: deb schultz

deb schultz — Sun, 02 Mar 2008 17:58:54 +0000

great post — nice summary in plain english that I will fur sure referecen — so bummed i did not make the meeting.

By: Adriana

Adriana — Sat, 01 Mar 2008 18:48:44 +0000

Simon, alas, I am not really sure about your job. :) VRM is not something you can ‘go for’ from the top — it is decentralised ability of people to do their own thing and let companies in, if they so choose. PR may suggest to their clients to look at VRM but frankly, I can’t see how they can themselves add any value — they are intermediaries and we know what happens to those in a networked world.

It will probably be the same as with blogging — it is only the ignorance of companies that has made them turn to PR, and not the nature of blogging and web interactions.

Saying this won’t make me popular with PR & advertising types… but then, if VRM goes the way I imagine, I won’t need to worry about that. :-)

By: Simon Collister

Simon Collister — Sat, 01 Mar 2008 17:26:52 +0000

Good write-up, Ian. Thanks. Interestingly enough PR was classically conceived as a strategic management function. That is to have the PR guy/girl sat at board level advising on what activity the company needed to do to be successful. In my mind there’s nothing that precludes PR from re-gaining this role and saying: “Hey! We need to ask what we can do for our custoemrs mroe. let’s go for VRM.”

What is more likely to go to the wall is some of the crass tactical stuff like DM campaigns, advertising and media relations.

So I still have a job then…?