Comments on: To Dell and Back http://twopointouch.com/2008/business/to-dell-and-back/ web 2.0, blogs and social media Mon, 30 May 2011 20:58:01 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Antony Mayfieldhttp://twopointouch.com/2008/business/to-dell-and-back/#comment-12779 Antony Mayfield Wed, 27 Aug 2008 15:04:34 +0000 http://twopointouch.com/2008/08/20/to-dell-and-back/#comment-12779 I disappeared for a few days after you posted this, Ian - or I'd have dropped by earlier. My delight in Dell's approach is emphatic, but I was more focused on the stuff earlier on about how central social media was to the strategy of the company, it's business strategy. I don't feel easy with the dismissal of "their translation" but I don't think the BBC journalists he admires for their turning up with podcasting in mind are lacking in their ability to question, analyse and have some healthy scepticism. David's right: I'd like both versions: the transcript / source material and the interpretation - or at least I'd like the option to have both... And I agree with Kerry G - both about the strategy bit and the lazy "get it" expression. I disappeared for a few days after you posted this, Ian — or I’d have dropped by earlier.
My delight in Dell’s approach is emphatic, but I was more focused on the stuff earlier on about how central social media was to the strategy of the company, it’s business strategy.

I don’t feel easy with the dismissal of “their translation” but I don’t think the BBC journalists he admires for their turning up with podcasting in mind are lacking in their ability to question, analyse and have some healthy scepticism.

David’s right: I’d like both versions: the transcript / source material and the interpretation — or at least I’d like the option to have both…

And I agree with Kerry G — both about the strategy bit and the lazy “get it” expression.

]]> By: David Brainhttp://twopointouch.com/2008/business/to-dell-and-back/#comment-12775 David Brain Tue, 26 Aug 2008 15:58:45 +0000 http://twopointouch.com/2008/08/20/to-dell-and-back/#comment-12775 Interesting post. Does it have to be one not the other? Can I not get the journalists' considered 'interpretation' in words and then link to the source interview if I wish? Having seen the way journalists can sometimes can totally distort content, there are times when I would dearly love to see or hear the basic interview. Mostly I might be happy with the journalits' view of it, but ocassionally I would like to know more when things are important to me and it would certainly serve to keep them honest. Interesting post. Does it have to be one not the other? Can I not get the journalists’ considered ‘interpretation’ in words and then link to the source interview if I wish? Having seen the way journalists can sometimes can totally distort content, there are times when I would dearly love to see or hear the basic interview. Mostly I might be happy with the journalits’ view of it, but ocassionally I would like to know more when things are important to me and it would certainly serve to keep them honest.

]]> By: Kerry Ghttp://twopointouch.com/2008/business/to-dell-and-back/#comment-12750 Kerry G Wed, 20 Aug 2008 22:28:41 +0000 http://twopointouch.com/2008/08/20/to-dell-and-back/#comment-12750 Disclosure bit, I work for Porter Novelli, the global PR agency and I agree with Simon that it's prolly far easier to subvert social media than traditional media. While it would be foolish to lump all bloggers together, it would be equally foolish to assume that all of them are totally ethical. Yes traditional media may accept a free lunch or dinner but it was never a guarantee that what a spokesperson said would be reproduced verbatim. In fact, that wasn't the point. That aside, I don't think that many brands are currently using social media strategically. Most of them seem to be thinking very, very tactically in terms of ugc competitions and seemingly purposeless corporate blogs. If they were thinking strategically, then I suspect we would be hearing less about what they are doing and more about how they are listening to what they are now able to hear and how they are reacting to it. Also agree that 'get it' is a horrid expression, I have the urge to snap back the fingers of every person who uses it and includes the air punctuation. Disclosure bit, I work for Porter Novelli, the global PR agency and I agree with Simon that it’s prolly far easier to subvert social media than traditional media. While it would be foolish to lump all bloggers together, it would be equally foolish to assume that all of them are totally ethical. Yes traditional media may accept a free lunch or dinner but it was never a guarantee that what a spokesperson said would be reproduced verbatim. In fact, that wasn’t the point.

That aside, I don’t think that many brands are currently using social media strategically. Most of them seem to be thinking very, very tactically in terms of ugc competitions and seemingly purposeless corporate blogs. If they were thinking strategically, then I suspect we would be hearing less about what they are doing and more about how they are listening to what they are now able to hear and how they are reacting to it.

Also agree that ‘get it’ is a horrid expression, I have the urge to snap back the fingers of every person who uses it and includes the air punctuation.

]]> By: To Dell and Back : thegameoflovehttp://twopointouch.com/2008/business/to-dell-and-back/#comment-12749 To Dell and Back : thegameoflove Wed, 20 Aug 2008 19:49:38 +0000 http://twopointouch.com/2008/08/20/to-dell-and-back/#comment-12749 [...] Original post by Ian Delaney [...] […] Original post by Ian Delaney […]

]]> By: Simon Bissonhttp://twopointouch.com/2008/business/to-dell-and-back/#comment-12748 Simon Bisson Wed, 20 Aug 2008 19:26:26 +0000 http://twopointouch.com/2008/08/20/to-dell-and-back/#comment-12748 I'm not entirely sure what James Browne is smoking to make the above comment. If anything it's a lot easier to subvert social media than "traditional" journalism. Let a blogger feel they're on the inside, and they'll roll over just like an eager to please puppy. Just look at the A-stream bloggers, and the problems they're having trying to reinvent the journalistic ethics that most of the independent media have developed over centuries of work. Learning to question and analyse is one of the key journalism skills. Straightforward reportage is only part of the story... (so as to speak) Just because it's old skool, doesn't mean it's not worth learning from. I’m not entirely sure what James Browne is smoking to make the above comment.

If anything it’s a lot easier to subvert social media than “traditional” journalism. Let a blogger feel they’re on the inside, and they’ll roll over just like an eager to please puppy. Just look at the A-stream bloggers, and the problems they’re having trying to reinvent the journalistic ethics that most of the independent media have developed over centuries of work.

Learning to question and analyse is one of the key journalism skills. Straightforward reportage is only part of the story… (so as to speak)

Just because it’s old skool, doesn’t mean it’s not worth learning from.

]]> By: James Brownehttp://twopointouch.com/2008/business/to-dell-and-back/#comment-12747 James Browne Wed, 20 Aug 2008 18:48:11 +0000 http://twopointouch.com/2008/08/20/to-dell-and-back/#comment-12747 Journalists always say that they give value by being intermediaries, but it's pretty clear that a lot have lost their independence in free lunches and 'goodies'. Social media sidesteps that neatly. Journalists always say that they give value by being intermediaries, but it’s pretty clear that a lot have lost their independence in free lunches and ‘goodies’. Social media sidesteps that neatly.

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