Who will make today’s Pacman?

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I just read this from Brian Mitsoda (ex–Troika) on fave gaming site rock­pa­per­shotgun in an article about ‘which games made you the gamer you are’ and I agreed so furi­ously that a little bit of wee came out:

It’s impossible to separate my child­hood from Pac-​​Man. If you were alive in the early 80s, you knew who Pac-​​Man was and like it or not, you were sur­rounded by Pac-​​Man. It’s the first game I remember being ubi­quitous to the point that over a decade later, bars and res­taur­ants still had their Pac-​​Man cabinets or tables neg­lected in a corner some­where. Not only could the game be found every­where, but so could the Pac-​​merchandise – stickers, sheets, cereal, Christmas orna­ments, t-​​shirts, novelty songs, defib­ril­lators – to the point that even someone who couldn’t tell a video­game machine from a digital clock perched atop a brick knew who Pac-​​Man was. Luckily, the game was fant­astic – no, it was glorious – a thing that was unex­plain­able and unre­lated to the natural world, simple enough to make sense to anyone who studied it for a few seconds but addictive enough to keep people glued to it for hours, even life­times for some. To this day, I find it incred­ible that some people’s entire gaming career consists of Pac-​​Man, maybe Galaga or Tetris. As a kid, I wasn’t very good at it, and I couldn’t put a finger on just what made me so fond of it, but I just wanted to play it. I was in awe of people who could last more than ten minutes and who had eaten more than mere straw­ber­ries and cherries and I probably bugged the shit out of a fair share while trying to watch them play. [emphasis mine]

So, the bit I bolded is about the birth of digital. Experiences and objects and real things that had no rela­tion­ship with the estwhile real world what­so­ever. Pacman was/​is a new thing. There is no sense to it at all, judged from the per­spective of everything you know about the physical world. But it created its own internal logic. It has goals and rewards and creates a state of mind that gives real pleasure, work and frustration.

Our recent emphasis on social media (‘our’ meaning people who write and/​or think about the web) forgets some things. It tries to marry web exper­i­ences with under­stood social trans­ac­tions. It proposes that the best of the web mirrors or augments things that already exist in the world. That’s good – it helps more people under­stand digital. Helps busi­nesses in the sector be more prof­it­able and successful.

But it helps us forget that this is still a new world, still being created. It maybe stunts our ima­gin­a­tion. ‘Every new website has to have social elements,’ one highly respected speaker said at an event we ran last year. Does it? What about bod­ingers, resh­frops and zingies? What about stuff that’s totally alien to the offline exper­i­ence of life yet com­pletely changes that?

There are still no rules – we are still faced with a big box of LEGO and only ima­gin­a­tion as the limit. Social may be easier to sell than zingies. But the person who finally invents zingies will be remembered for a lot longer than the people behind yet another social network.

[play Pacman again here.]

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