42.6% of respondents say they feel less inhibited interacting online than face-to-face. 20% say they lashed out at companies or products thanks to the anonymity of online interaction. 31.5% say that online interaction let them do something they’d been wanting to do.
Research from Euro RSCG suggests (as you’d have guessed) that people become ‘disinhibited’ as a consequence of an increased ability to interact with brands, products and people.
There’s a positive element to this, of course. Being inhibited is by no means a pure good.
Share this post:
Recent Comments