How do things become ‘viral’ on the Internet? And what exactly do we mean by ‘influence’? Marketing and PR people want their messages to spread in the most effective and efficient way possible, and so these questions have received a great deal of attention, particularly in recent years, as we’ve seen the rise of ‘viral memes’
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A presentation I wrote for a meeting today about where our media are heading in the next 5–10 years. It doesn’t make a lot of sense without my accompanying narrative, I realise. Nonetheless, I wanted to keep it safely bookmarked and you might enjoy a round of Powerpoint-Karaoke against it. Also, no image sources are acknowledged *slaps own hands* While the UK slept last night, it appears there was some sort of sporting tournament across the Atlantic and that the world’s most-used search provider advertised its search capabilities and new(ish) browser. It’s quite a nice advert, telling a (cliched) story in an original manner with a clean style. The excitement over Google advertising via fast company. I LOL’d but then realised literacy of infographics and data visualisations has become mainstream. Which makes me even happier. I do hope that that the pilot and crew don’t need to consult the diagrams in order to get their plans into the sky. The airline is Kulala, based in South Africa, with the On most news organisations’ websites, you’ll find a widget called ‘most read’, ‘most shared’ or ‘most commented’, possibly all three. The Guardian’s Zeitgeist experiment suggests an interesting alternative. Typically, the content found in the most-X sections provides a salutary — if depressing — reminder of humanity’s baseness and stupidity. You’ll have seen this word flying about recently and it’s time for some explanations. Err… don’t you mean ‘publically’? [’publicly’ if you’re American] No. Well, in some ways, yes, I do. Let me explain. In the past, there has been an assumption that privacy was the default state of human existence. It was only when |             | |||
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