In mitigation of my not being able to think of anything interesting to write about today, I shall pass on several thousand words by other people, published by The Society of Digital agencies (SoDA). It’s a survey and editorial on what members of the society think 2010 holds for digital media marketing.
It’s a 70-page PDF, but don’t worry too much about the apparent weight — it’s all microchunked into big charts and easily-digestible 500-word thought pieces from the leaders of a number of digital agencies.
Overall, the outlook is bullish:
- 81% of Brand Execs expect an increase in digital projects for 2010
- 50% will be shifting funds from traditional to digital media
- 78% of global participants believe the current economy will actually spawn more funds allocated to Digital
Two Thousand and Ten Digital Marketing Outlook
hat tip: iboy
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I liked the section on “Top Ten Reasons Why Your Company Is Not Ready for
Social Media”. It really is a great report.