Converse Dominates Search

Sports shoe brand Converse bought AdWords against popular searches from teen­agers that aren’t cur­rently being competed for, com­piling the list using Google Zeitgeist. Things like ‘how to kiss’, ‘summer solstice’ and ‘spelling bee’. Then they created single-​​page websites against this whole series of terms — some­times just funny one-​​liners, some­times useful.

Converse Domaination from Ross Martin on Vimeo.

Here is the current list of sites, but they’ve no inten­tion of stopping here. I like it because it combines some clever ana­lytics with snappy creative, and because nobody else seems to have thought of it first. I also like it because it’s cheap:  they don’t pay anything unless someone clicks the link, of course, and the mini-​​sites them­selves are uncom­plic­ated yet fun.

via. three billion

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