Somehow this sort of thing, which I see everywhere, doesn’t entirely work for me. Maybe I’m fussy.
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So what’s the plan with these sorts of sites? I can see how they can (and do) climb to the top of Google. But you’d only visit them once, wouldn’t you? I guess there’s three possibilities:
- They run adwords-style advertising and guess that “readers”, having been lured in, will click on anything, even an adwords banner to get out again. Since they cost nothing to make, pumping out a few dozen could potential result in incomes of ermm… pennies.
- They’re desperate to ‘win’ on particular keywords. The only way their boss/client measures the success of the site is in page impressions and search position.
- They went on a really bad course about SEO. I think this is more common than you might think: I read this sort of keyword-infatuated garbage on a lot of sites that genuinely well-meaning.
But I suppose it doesn’t really matter whether I like it or not, or whether it really works, because the content farms and idiots are already winning. Conducting a search for product advice is likely to yield dozens of rubbish reviews on the first page. The web starts closing down again, whereby learning the name of a decent source of information becomes a matter of word-of-mouth. Thank goodness, we now have the social web etc. to help us find those things. It’s something I’ve historically been a great fan of, and still am, theoretically. But, when push comes to shove, and I want to know which telly to buy, it becomes very clear how basic those things still are.
image credit: freezelight
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