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Brian Clark is a tremendous blogger and copyblogger is a tremendous blog. You’d hope so, really — the guy is a copywriter and devotes his blog to passing on the tips of the trade. Really valuable information for anyone involved in writing at any level. This week, he’s been holding a poll on whether or not he Charlene Li of Forrester Research has now released (blog post) her research paper into measuring the return-on-investment (ROI) of business blogging. I was promised a copy of the paper when I signed up for a webinar on the subject back in October, so hopefully I’ll be able to report in more depth soon without coughing up Have now upgraded the blog to WordPress 2.1. Most of the new features will be invisible to readers, as they should be: they’re mainly concerned with content management and foiling hackers. A big bonus for me is a new version of the invaluable Akismet anti-spam feature: it can now be set to automatically discard detected Attended the eighth annual Edelman Trust Barometer launch this morning (social media release here — hey — put down those pitchforks, angry bloggers!). I have to say it was a fascinating piece of research with all kinds of implications about how politicians, businesses and NGOs might change the way they behave and communicate in order to inspire Press release distribution agency PR Newswire and blog search engine Technorati have signed a deal to put a Technorati button into press releases distributed through the PR Newswire services. So what? you may well ask. Well, it will apparently allow companies to very swiftly measure the impact of any release because any links to them Excerpts from Hugh MacLeod’s Random Notes on Blogging: 8. So you a read lot of A-Listers. Congratulations. You now know a lot of stuff everybody else knows. 9. It’s damn hard not to read a lot of A-Listers. They got to where they are for a reason. 24. You think A-Listers are arrogant bastards? You should meet the B-List. |             | |||
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