Finding this video so quickly after yesterday’s post proves something. More on making money from media content, even though people can get it for free. Mike Masnick of Techdirt describes the ways Trent Reznor and Nine Inch Nails have created a profitable business from their music, after they sacked their record
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I wrote yesterday about the difficulties of selling media content when people can get something more-or-less identical without paying. It looked a bit bleak. In this – more positive – post, I’m going to look at some of the ways media owners might persuade people to pay for their content, focusing on the Many thanks to Pearson Education for sending me two recent books about blogging for review. The first of these is Blogging to Drive Business by Eric Butow and Rebecca Bollwitt. It seems that Eric has written the more business and strategy-centric chapters, and Rebecca the more practical information about Via Stuart Bruce, I found this funny clip in which social media marketing guru David Meerman Scott lambasts client-side marketing managers for continually asking about the ROI of social media projects. His point is that marketers don’t know the ROI of traditional forms of advertising like billboards and 30-second TV AdWeek covers a story that most people working in the digital sector will already have had some intuition of: Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 Life just got better. At the end of last week, Google announced that its personalised search had now become available to ‘signed-out’ users. What does that mean? Well, personalised search means that Google uses its history of what you have searched for before to provide more relevant results for subsequent search queries. It records everything |             | |||
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