Why Radio?

Yes, I still have a blog, it seems, and I’m still using it to pimp work events.

Next Tuesday, we’re doing What Happens to Radio? And you should book right now, honestly.

Some of you too-​​​​cool-​​​​for-​​​​school nu-​​​​media folk might be thinking ‘who gives a shit about radio?’

So this is why I chose radio for our next event.

It’s

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Who Needs Advertising?

When you have this sort of team on your side.

Only about 20 months late on this.

(And yes – I wish I could shut off that frickin’ tweeting from the Cooking Mama post below. I’ll replace the widget with a link v.soon.

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Free Tickets for Behavioural Targeting

I have five free tickets for the NMK Behavioural Targeting event, next Tuesday evening. We’ll be looking at the likes of Phorm, Specific Media and so forth and the oppor­tun­ities they hold for advert­isers and pub­lishers, and also the threat to privacy that they may or may not represent.

Leave a comment to get

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Downtime

As you may know, I launched the news­stand magazine What Laptop & Handheld PC (as it was ori­gin­ally called) back in the day — 1999, to be exact. And I have grave mis­giv­ings about the whole affair.

One of the most popular mar­keting messages that advert­isers were pushing then about mobile tech­no­logy, and they still are

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The Future of Newspapers

I’ve been thinking about the future of news­pa­pers a fair bit over the last few weeks, because we’ve been pre­paring a panel event on just that topic. It’s involved a range of reading and on-​​​​record and off-​​​​record con­ver­sa­tions with a load of people involved with news­pa­pers — readers, editors, pundits and the man on the Clapham Omnibus.

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The Rise and Fall of Dave Colossus

I never quote Seth Godin. I find his stuff far too happy-​​​​clappy for my comfort zone (ach– another amer­ic­anism!) Yet here I am: Seth on America choosing Neil Armstrong as their ‘moon landing guy’:

NASA did what many organ­iz­a­tions do when picking someone to act as company spokes­person. They avoided risk, played it safe and

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