You don’t need to be a technical genius or have to hack into Google’s servers to make sure that your online representation shows your good side. All you need is to be diligent; create a plan and stick to it.
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Researchers from Psychster created social media marketing content in a variety of formats to see which worked best. They used the allrecipes.com and Facebook social networks, conducting surveys with users after they’d been exposed to the content. As you know, the rumour is that the cool kids aren’t blogging anymore. Oh no, they’re microblogging (Twitter, Facebook), or what I’m going to call miniblogging (tumblr, Posterous, Soup.io). Miniblogging is more than status updates, but not as onerous as a fully-fledged blog. Two more downloadable social media guides that caught my eye over the last couple of weeks. Twitter users come in two colours according to recent reports: over-sharing or silent. Last week, audience research company Nielsen released figures suggesting an enormous polarity between active and inactive members in the UK. The graph shows that 79% of time spent on the site comes from just 7% of its members: Only Continue reading Lies, Damned Lies and Twitter Usage Statistics |             | |||
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Six Reasons to Allow Anonymous Comments
While we slept and watched England #fail at sport over the weekend, our American colleagues were having a rousing discussion of the rights and wrongs of allowing people to comment anonymously on news sites, blogs and forums.
Continue reading Six Reasons to Allow Anonymous Comments