New data from Pingdom on the age of social network users confirms the rumours. They are mostly quite old, or they lie a lot about their age.
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How do things become ‘viral’ on the Internet? And what exactly do we mean by ‘influence’? Marketing and PR people want their messages to spread in the most effective and efficient way possible, and so these questions have received a great deal of attention, particularly in recent years, as we’ve seen the rise of ‘viral memes’ New data from Nielsen confirms what you probably already know. Traffic to and time spent on social networking sites has boomed over the last two years. As the charts below show, people across the world are spending around five-and-a-half hours per month on social networking sites compared to just over two hours at the There is a fever of anticipation over the imminent release of a tablet-style computer from Apple – let’s call it the iSlate [Thursday Update — actually, let’s call it the iPad — I stand by everything else in the post, though]. Nobody outside the company knows very much about how it works or its specifications, Groundswell – the Forrester Research social media blog — has produced an update to its engagement ladder diagram: The diagram was changed to add in users of Twitter and other ‘status-update’ applications, most notably Facebook. Author Josh Bernoff notes that this group has a different demographic make-up to others: Conversationalists intrigue me. They’re My estwhile colleague, the excellent David Gauntlett, has posted a new video about the work towards his next book Making is Connecting: |             | |||
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