By Ian, on January 14th, 2011 Somehow this sort of thing, which I see everywhere, doesn’t entirely work for me. Maybe I’m fussy. This is a guide to creating great newsletters. In it, we’ll explain how to create great newsletters. So if you want to create great newsletters, join us as we explain all about creating newsletters, that are great. …Thanks for taking the Continue reading Things I don’t like to read By Ian, on May 12th, 2010 Sports shoe brand Converse bought AdWords against popular searches from teenagers that aren’t currently being competed for, compiling the list using Google Zeitgeist. Things like ‘how to kiss’, ‘summer solstice’ and ‘spelling bee’. Then they created single-page websites against this whole series of terms — sometimes just funny one-liners, sometimes useful. Converse DomainationContinue reading Converse Dominates Search By Ian, on January 4th, 2010 I’ve produced an experimental social media news page using Feedly Mixes. You can embed this sort of thing into any site you like. As you can see, it grabs and mixes up the content from selected RSS feeds – a list of sites covering the subject, as chosen by me. It then ranks the Continue reading Everyone a Re-Publisher By Ian, on December 19th, 2009 It’s been a little while since I wrote on this topic, but social (and not-so-social) bookmarking is on the rise again. Remember Diigo, Blinklist and Magnolia from all of two years ago? No? And at least 122 others who wanted to become the social bookmarking standard. They all lost to delicious and Continue reading Anti-Social Bookmarking By Ian, on August 6th, 2009
We call the Internet a place. We go to sites. Marketing people talk about destinations. But that’s rubbish. The Internet is with me, and increasingly with most people, all of the time. It follows us as we go to other places. Increasingly, it helps us to navigate those places. You have probably seen it Continue reading Places and Spaces By Ian, on November 21st, 2008 I have five free tickets for the NMK Behavioural Targeting event, next Tuesday evening. We’ll be looking at the likes of Phorm, Specific Media and so forth and the opportunities they hold for advertisers and publishers, and also the threat to privacy that they may or may not represent. Leave a comment to get Continue reading Free Tickets for Behavioural Targeting | About this BlogSocial tools, devices and web evolution are creating epochal change in media, society and business. The plan is to hide under the floorboards till it’s all over document some of the interesting parts of that change. More…. |
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