Things I don’t like to read

Somehow this sort of thing, which I see every­where, doesn’t entirely work for me. Maybe I’m fussy.

This is a guide to creating great news­let­ters. In it, we’ll explain how to create great news­let­ters. So if you want to create great news­let­ters, join us as we explain all about creating news­let­ters, that are great.

…Thanks for taking the

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Converse Dominates Search

Sports shoe brand Converse bought AdWords against popular searches from teen­agers that aren’t cur­rently being competed for, com­piling the list using Google Zeitgeist. Things like ‘how to kiss’, ‘summer solstice’ and ‘spelling bee’. Then they created single-​​​​page websites against this whole series of terms — some­times just funny one-​​​​liners, some­times useful.

Converse Domaination

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Everyone a Re-PublisherEveryone a Re-​​Publisher

I’ve produced an exper­i­mental social media news page using Feedly Mixes. You can embed this sort of thing into any site you like.

As you can see, it grabs and mixes up the content from selected RSS feeds – a list of sites covering the subject, as chosen by me. It then ranks the

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Anti-​​Social Bookmarking

It’s been a little while since I wrote on this topic, but social (and not-​​​​so-​​​​social) book­marking is on the rise again.

Remember Diigo, Blinklist and Magnolia from all of two years ago? No? And at least 122 others who wanted to become the social book­marking standard. They all lost to deli­cious and

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Places and Spaces

We call the Internet a place. We go to sites. Marketing people talk about des­tin­a­tions.

But that’s rubbish. The Internet is with me, and increas­ingly with most people, all of the time. It follows us as we go to other places. Increasingly, it helps us to navigate those places. You have probably seen it

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Free Tickets for Behavioural Targeting

I have five free tickets for the NMK Behavioural Targeting event, next Tuesday evening. We’ll be looking at the likes of Phorm, Specific Media and so forth and the oppor­tun­ities they hold for advert­isers and pub­lishers, and also the threat to privacy that they may or may not represent.

Leave a comment to get

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