Free Guide to SEM

Not really my bag, but Advertising Age has pub­lished a free 50-​​​​page guide to search mar­keting. It contains a lot of inter­esting stat­istics, though, including the fol­lowing table of top searches from Hitwise. Something tells me that MySpace should do pretty well this year.

Another inter­esting feature is the top-​​​​ten list of search-​​​​engine optim­isa­tion tips.

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