The idea of mobile as a media platform is both very modern — by definition, it couldn’t have been conceived of before about 1985 and colour screens didn’t arrive until the mid-90s. But it’s also something that people seem to have been banging on about for ages, without anything in particular happening. At the
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So I met this guy called Max in the pub – he’s a pal of some long-time cronies from the now-somewhat-dormant UK laptop business ACi. Max suffers from hayfever – he’s known as ‘snotty Max’ in some circles. He’s tried all the drugs and cures you’ve ever heard of – as you would Sports shoe brand Converse bought AdWords against popular searches from teenagers that aren’t currently being competed for, compiling the list using Google Zeitgeist. Things like ‘how to kiss’, ‘summer solstice’ and ‘spelling bee’. Then they created single-page websites against this whole series of terms — sometimes just funny one-liners, sometimes useful. News emerged yesterday that Twitter is going to introduce advertising to its service. This will take the form of what it is calling ‘promoted tweets’ that will appear at the top of search results through the service in a contextual manner. Researchers from Psychster created social media marketing content in a variety of formats to see which worked best. They used the allrecipes.com and Facebook social networks, conducting surveys with users after they’d been exposed to the content. I read two blog posts this morning that seemed to be crying-out to be connected together. So all credit to their authors, and a tiny bit to me for the meeting. The first was by Jamie Madigan, who writes the terrific Psychology of Video Games blog, looking into the reasons people do (or |             | |||
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