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While the UK slept last night, it appears there was some sort of sporting tournament across the Atlantic and that the world’s most-used search provider advertised its search capabilities and new(ish) browser. It’s quite a nice advert, telling a (cliched) story in an original manner with a clean style. The excitement over Google advertising In mitigation of my not being able to think of anything interesting to write about today, I shall pass on several thousand words by other people, published by The Society of Digital agencies (SoDA). It’s a survey and editorial on what members of the society think 2010 holds for digital media marketing. It’s a 70-page PDF, but AdWeek covers a story that most people working in the digital sector will already have had some intuition of: Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 On the one hand, I am obviously and unashamedly biased. I run a network for the digital industry. I believe that digital people are the cleverest, most capable, most focused and honest that the media industry has to offer. On the other, crikey, there are an awful lot of digital folk working in PR nowadays. And digital outfits that ‘do’ |             | |||
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