Viral WoW

Blizzard, the company behind the most suc­cessful and prof­it­able enter­tain­ment fran­chise in the world*, World of Warcraft, held a mini-​​​​conference in Paris last week to announce that a second sequel to its Diablo series — Diablo III — was in devel­op­ment. Unlike a lot of press con­fer­ences, they invited along lots of fans, active forum members

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