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Some interesting discussion over the last couple of days about the necessity for a new kind of metric for measuring the effectiveness of blogs. Robert Scoble talks about the difference between getting page impressions (bad) and engagement (good): There’s another stat out there called “engagement.†No one is measuring it that I know of. What do Late to this story. Sorry. Seemed a bit rumour-ridden earlier. Richard Edelman has apologised on his blog for Wal-Mart-gate. Edelman PR appears to have aided in creating a faked* blog [http://walmartingacrossamerica.com — now taken down] about a couple travelling across America, camping in Wal-Mart car parks along the way. Edelman writes: For the past several days, I have Former humourist and Daily Mail correspondent Keith Waterhouse makes friends with the blogosphere: Seasoned googlers, of whom there is already a vast tribe, are nerds, anoraks and braces-wearers of the worst sort who spend every working moment searching the infernal engine for other people’s blogs. They are descended from a generation of titterers, pranksters and spokespersons I have to recommend Geek and Poke: [Update: some of the links that were below don’t work anymore, so I’ve removed them] Dead 2.0 is a funny tech blog. The author posts anonymously under the name ‘Skeptic’, and enjoys deflating the hype around Web 2.0 startups with posts like ‘Funding the Web 2.0 gravy train’ and ‘Secret to why you should invest in In breaking news err… yesterday, NewAssignment.net has received a $100,000 grant from Reuters to hire an editor. NYU journalism professor Jay Rosen explains the project’s agenda: The idea is to draw “smart crowds — groups of people configured to share intelligence”into collaboration at NewAssignment.Net and get stories done that way that aren’t getting |             | |||
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