Blogging for pennies

Judging from the comments and track­backs on this site, a fair pro­por­tion of blog readers have a blog them­selves. But how many of you regard that blog as your day job? There’s an inter­esting article about your chances of making money from blogging in the new Business 2.0, with a bold promise in the sub­heading: “here’s how

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The Click Fraud Myth

People are upset about Click Fraud. But I think advert­isers have never had it better. What is Click Fraud? Wikipedia to the rescue:

Click fraud occurs in pay per click [PPC] online advert­ising when a person, auto­mated script, or computer program imitates a legit­imate user of a web browser clicking on an ad, for the purpose

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Watching the watchmen

Yesterday, I spoke with Mark Opzoomer. Mark was the MD of Yahoo! Europe between 2001 and 2003. Now he’s involved in a number of ventures, but I was talking to him about his par­ti­cip­a­tion with Garlik. Garlik is set to launch as an online privacy service later this year. The idea is that they’ll scour the web

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