42.6% of respondents say they feel less inhibited interacting online than face-to-face.

20% say they lashed out at companies or products thanks to the anonymity of online interaction.

31.5% say that online interaction let them do something they’d been wanting to do.

via marketingcharts.com

Research from Euro RSCG suggests (as you’d have guessed) that people become ‘disinhibited’ as a consequence of an increased ability to interact with brands, products and people.

There’s a positive element to this, of course. Being inhibited is by no means a pure good.

I’ve been writing recently about living in a post-digital world. Not that computers have gone away in any sense, but rather that the digital world now penetrates ‘normal life’ to such an extent that to make a distinction between digital and other media seems archaic. Anyway, cleverer people than me have been having similar thoughts.