Past Posterous

I’ve been having a go at the latest chic-​​​​geek blogging tool — pos­terous — recently, as you’ll be able to tell if you look at the posts I’ve made here over the last month or so. But, in the end, I’ve decided not to use it. Why? Read on.

Just to be clear, before

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The Daily Bundle

An article in the (London) Times news­paper on Tuesday talked about the extent to which news­pa­pers have been slow to embrace the ‘era of unbund­ling’. What is unbund­ling? The author, Jonathan Weber, recalls a remark from Bill Gates in the early 90s. Newspapers, Gates said, bundle together a lot of dif­ferent stuff, local, national and international

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ROI follow-​​up

Like a number of you, I expect, I attended Charlene Li’s webinar in relation to her ‘cal­cu­lating the cost of business blogging’ post (covered here, three posts down). Powerpoint slides and an MP3 of the present­a­tion ought to follow shortly — I’ll update when they are.

A lot of the content was covered in the original post

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The ROI of Business Blogs

Forrester research con­sultant Charlene Li has begun a project to address the important issue of cal­cu­lating the ROI of business blogs. It’s too easy to simply say “blogs are good for your business because X, Y & Z”. That state­ment may be true, but when the hard-​​​​nosed Financial Director wants to know why you’re spending

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Bebo Looks For Revenue 2.0

An inter­view in the Sunday Times yes­terday said that Bebo head Michael Birch seemed prepared to wait before earning much money from the service:

Birch, 36, is almost dis­missive of the need for Bebo to generate revenues at this stage. For the next two or three years, his priority is to estab­lish the firm

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Writely Getting Tightly

More tightly integ­rated with its owner, that is. I’ve always wondered how Writely was supposed to make any money. Today’s email brings a clue. New users or the users you invite to col­lab­orate on doc­u­ments will need to get them­selves a gmail/​​gcalendar/​​gpersonalised account to par­ti­cipate. Good move, I think. Writely is a cool tool, but it’s a poor vehicle

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