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Remember last week, when CBS announced that its YouTube presence had lifted its audience figures? Letterman was up five percent in the month since they’d started posting excerpts on the service. Well, today, the BBC publishes research that suggests the contrary: Some 43% of Britons who watch video from the internet or on It’s always been obvious that watching 5-minute segments of TV programmes on YouTube is likely to increase people’s desire to watch the real thing. Pete Cashmore reports that yesterday, some proof has emerged. US TV network CBS has announced that viewer figures have risen considerably since striking a deal to create their own |             | |||
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