By Ian, on January 14th, 2011 Somehow this sort of thing, which I see everywhere, doesn’t entirely work for me. Maybe I’m fussy. This is a guide to creating great newsletters. In it, we’ll explain how to create great newsletters. So if you want to create great newsletters, join us as we explain all about creating newsletters, that are great. …Thanks for taking the Continue reading Things I don’t like to read By Ian, on February 23rd, 2010 Finding this video so quickly after yesterday’s post proves something. More on making money from media content, even though people can get it for free. Mike Masnick of Techdirt describes the ways Trent Reznor and Nine Inch Nails have created a profitable business from their music, after they sacked their record Continue reading Valuing Content: Nine Inch Nails By Ian, on February 22nd, 2010 I wrote yesterday about the difficulties of selling media content when people can get something more-or-less identical without paying. It looked a bit bleak. In this – more positive – post, I’m going to look at some of the ways media owners might persuade people to pay for their content, focusing on the Continue reading Valuing Content: Dragon Age By Ian, on February 1st, 2010 In mitigation of my not being able to think of anything interesting to write about today, I shall pass on several thousand words by other people, published by The Society of Digital agencies (SoDA). It’s a survey and editorial on what members of the society think 2010 holds for digital media marketing. It’s a 70-page PDF, but Continue reading Digital Marketing Outlook | About this BlogSocial tools, devices and web evolution are creating epochal change in media, society and business. The plan is to hide under the floorboards till it’s all over document some of the interesting parts of that change. More…. |
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