Things I don’t like to read

Somehow this sort of thing, which I see every­where, doesn’t entirely work for me. Maybe I’m fussy.

This is a guide to creating great news­let­ters. In it, we’ll explain how to create great news­let­ters. So if you want to create great news­let­ters, join us as we explain all about creating news­let­ters, that are great.

…Thanks for taking the

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Valuing Content: Nine Inch Nails

Finding this video so quickly after yesterday’s post proves some­thing. More on making money from media content, even though people can get it for free. Mike Masnick of Techdirt describes the ways Trent Reznor and Nine Inch Nails have created a prof­it­able business from their music, after they sacked their record

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Valuing Content: Dragon Age

I wrote yes­terday about the dif­fi­culties of selling media content when people can get some­thing more-​​​​or-​​​​less identical without paying. It looked a bit bleak. In this – more positive – post, I’m going to look at some of the ways media owners might persuade people to pay for their content, focusing on the

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Digital Marketing Outlook

In mit­ig­a­tion of my not being able to think of anything inter­esting to write about today, I shall pass on several thousand words by other people, pub­lished by The Society of Digital agencies (SoDA). It’s a survey and edit­orial on what members of the society think 2010 holds for digital media marketing.

It’s a 70-​​​​page PDF, but

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