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AdWeek covers a story that most people working in the digital sector will already have had some intuition of: Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 I’ve been writing recently about living in a post-digital world. Not that computers have gone away in any sense, but rather that the digital world now penetrates ‘normal life’ to such an extent that to make a distinction between digital and other media seems archaic. Anyway, cleverer people than me have been having similar thoughts. We call the Internet a place. We go to sites. Marketing people talk about destinations. But that’s rubbish. The Internet is with me, and increasingly with most people, all of the time. It follows us as we go to other places. Increasingly, it helps us to navigate those places. You have probably seen it On the one hand, I am obviously and unashamedly biased. I run a network for the digital industry. I believe that digital people are the cleverest, most capable, most focused and honest that the media industry has to offer. On the other, crikey, there are an awful lot of digital folk working in PR nowadays. And digital outfits that ‘do’ Yes, I still have a blog, it seems, and I’m still using it to pimp work events. Next Tuesday, we’re doing What Happens to Radio? And you should book right now, honestly. Some of you too-cool-for-school nu-media folk might be thinking ‘who gives a shit about radio?’ So this is why I chose radio for our next event. It’s |             | |||
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