If you look back a couple of years, nobody really expected that social games, like Farmville, Mafia Wars and Texas Hold’Em Poker, would be a particularly powerful force in social media. How wrong we were.
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I read two blog posts this morning that seemed to be crying-out to be connected together. So all credit to their authors, and a tiny bit to me for the meeting. The first was by Jamie Madigan, who writes the terrific Psychology of Video Games blog, looking into the reasons people do (or The video is Carnegie Mellon University Professor, games developer and former Disney imagineer Jesse Schell on the surprise success of the likes of Farmville, Webkinz, Club Penguin, Wii Fit and X-Box Achievements. I wrote yesterday about the difficulties of selling media content when people can get something more-or-less identical without paying. It looked a bit bleak. In this – more positive – post, I’m going to look at some of the ways media owners might persuade people to pay for their content, focusing on the I just read this from Brian Mitsoda (ex–Troika) on fave gaming site rockpapershotgun in an article about ‘which games made you the gamer you are’ and I agreed so furiously that a little bit of wee came out: It’s impossible to separate my childhood from Pac-Man. If you were (Or, for those enjoying the puns, Nashional Guard.) Every social media destination has some sort of scoring mechanism: Twitter followers Linked-In contacts Facebook friends Blog subscribers/comments Those are the four I personally use most consistently, though I dip in and out of all the others to see what’s happening. They all have an equivalent. What’s the result |             | |||
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