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The signs of Web 2.0 are clear. Look for some aspect of community collaboration, of user-generated content, of the ability to customise the content, of a desktop-like application experience. But why exactly should we care? In the words of a BusinessWeek headline on June 5, 2006, why is that “Web 2.0 Has Corporate America Spinningâ€? Users benefit The key to success — make your site as ugly as possible…Vitamin Features » The MySpace problem: When it comes to some of the web’s most popular sites — is their success because of or in spite of ‘ugly’ design?In his 2004 AIGA magazine piece It’s Good to Be Bad, David Volgler observed a troubling Marc Fawzi makes an interesting point about web 2.0 society Fact: trusted individuals are once again the source of news in a society (bloggers) Fact: word of mouth is once again how news spreads (viral marketing) Fact: people once again hunt and gather in a group (del.icio.us) Fact: people once again group things using words like |             | |||
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