Why You Can’t Buy a Heineken in Second Life

I’ve always been a bit of a sceptic about Second Life (posts passim, and I mean in its utility as a mar­keting vehicle for brands), and I won’t pretend oth­er­wise despite a day of inspir­a­tion and intel­li­gence at the Virtual Worlds Forum. Yes, I now under­stand a bit more about why brands have been investing in the network and

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