Influence and Virality: A Primer

How do things become ‘viral’ on the Internet? And what exactly do we mean by ‘influ­ence’? Marketing and PR people want their messages to spread in the most effective and effi­cient way possible, and so these ques­tions have received a great deal of atten­tion, par­tic­u­larly in recent years, as we’ve seen the rise of ‘viral memes’

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