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Via Stuart Bruce, I found this funny clip in which social media marketing guru David Meerman Scott lambasts client-side marketing managers for continually asking about the ROI of social media projects. His point is that marketers don’t know the ROI of traditional forms of advertising like billboards and 30-second TV As I make my way down Cannon Street, I feel like death warmed up. I’ve had a bad cold for three or four days, and I’ve used the magical power of cigarettes to develop a simultaneous cough of room-shaking proportions. I’m off to see Julie Meyer at Ariadne Capital. Julie is perhaps best-known as the co-founder of My post on Saturday about prediction markets being a useful way to access collective intelligence brought a response from Gary of Tall Street. Tall Street is a new search engine which operates a form of stock market on search results. You search for and add sites to the system and invest pretend money in the sites you As I’ve observed before, marshalling collective intelligence, or the wisdom of crowds, on the Internet isn’t always very easy. Social news voting sites like digg are susceptible to social influences. Wikis are also weakened by this: do you really want to edit what your boss says? One way, though, to generate the E-consultancy reports that Prime Minister Tony Blair paid a visit to Silicon Valley on Sunday: Hopefully the PM will have left with some ideas about how to create an environment in which dotcom and tech start-ups can flourish here in the UK. The visit saw Blair urged to set up his own blog, as well to |             | |||
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