| ||||
Chris Anderson is interviewed in this week’s Press Gazette. Lots of interesting ideas, and not all about the Long Tail. I picked out the following remarks as key: On the internet, stories increase in value over time, rather than disappearing, the way they do in printed newspapers and magazines: In a weird way, [the internet] completely inverts People are upset about Click Fraud. But I think advertisers have never had it better. What is Click Fraud? Wikipedia to the rescue: Click fraud occurs in pay per click [PPC] online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose So how do you make any money from this Web 2.0 business? Ajit Jaokar has written an interesting post on Web 2.0 revenue models. He argues that charging premium fees to a select group of users disqualifies sites from being Web 2.0, since the project depends upon monetising the “long tail”. Similarly, a charged-for |             | |||
CC-BY-NC-SA 2012 twopointouch - All Rights Reserved |
||||
Recent Comments