| ||||
So I met this guy called Max in the pub – he’s a pal of some long-time cronies from the now-somewhat-dormant UK laptop business ACi. Max suffers from hayfever – he’s known as ‘snotty Max’ in some circles. He’s tried all the drugs and cures you’ve ever heard of – as you would Word-of-mouth (WoM) has influenced all my mobile phone contracts, where I took my wife on Valentine’s day and the last jar of instant coffee I purchased. It has for you, too, probably. Maybe not those exact items, but you’ve been influenced by people telling you what they like. How do things become ‘viral’ on the Internet? And what exactly do we mean by ‘influence’? Marketing and PR people want their messages to spread in the most effective and efficient way possible, and so these questions have received a great deal of attention, particularly in recent years, as we’ve seen the rise of ‘viral memes’ In mitigation of my not being able to think of anything interesting to write about today, I shall pass on several thousand words by other people, published by The Society of Digital agencies (SoDA). It’s a survey and editorial on what members of the society think 2010 holds for digital media marketing. It’s a 70-page PDF, but You may well have seen this already, but there’s a lovely interactive campaign being carried out by Dutch indie band C-Mon & Kypski. (Note: never heard of them; don’t care; bring back The Smiths). The idea is that fans can collaborate with the band in their latest music video. You use your webcam to Continue reading Social Media Done Well: One Frame at a Time AdWeek covers a story that most people working in the digital sector will already have had some intuition of: Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 |             | |||
CC-BY-NC-SA 2012 twopointouch - All Rights Reserved |
||||
Recent Comments