By Ian, on November 30th, 2009 42.6% of respondents say they feel less inhibited interacting online than face-to-face. 20% say they lashed out at companies or products thanks to the anonymity of online interaction. 31.5% say that online interaction let them do something they’d been wanting to do. via marketingcharts.com Research from Euro RSCG suggests (as you’d have guessed) that Continue reading SocNet Users Enhance Relationships, Lose Inhibitions By Ian, on August 7th, 2009 I’ve been writing recently about living in a post-digital world. Not that computers have gone away in any sense, but rather that the digital world now penetrates ‘normal life’ to such an extent that to make a distinction between digital and other media seems archaic. Anyway, cleverer people than me have been having similar thoughts. Continue reading More on Post-Digital By Ian, on April 22nd, 2009 On the one hand, I am obviously and unashamedly biased. I run a network for the digital industry. I believe that digital people are the cleverest, most capable, most focused and honest that the media industry has to offer. On the other, crikey, there are an awful lot of digital folk working in PR nowadays. And digital outfits that ‘do’ Continue reading #PRDebate Start Again By Ian, on August 21st, 2008 I never quote Seth Godin. I find his stuff far too happy-clappy for my comfort zone (ach– another americanism!) Yet here I am: Seth on America choosing Neil Armstrong as their ‘moon landing guy’: NASA did what many organizations do when picking someone to act as company spokesperson. They avoided risk, played it safe and Continue reading The Rise and Fall of Dave Colossus By Ian, on July 2nd, 2008 Blizzard, the company behind the most successful and profitable entertainment franchise in the world*, World of Warcraft, held a mini-conference in Paris last week to announce that a second sequel to its Diablo series — Diablo III — was in development. Unlike a lot of press conferences, they invited along lots of fans, active forum members Continue reading Viral WoW By Ian, on May 29th, 2008 Via. Freeconomics Part I – or who is paying for your Free lunch? — broadstuff and found somewhere on slashdot. “You must be new, welcome to the Internet. Here on the Internet you are required to view any publicly held company as evil and any effort on their part to charge for a service Continue reading The New Economics | About this BlogSocial tools, devices and web evolution are creating epochal change in media, society and business. The plan is to hide under the floorboards till it’s all over document some of the interesting parts of that change. More…. |
Recent Comments