The Death of the Channel

Reports from the media meas­ure­ment company Nielsen have dropped one of the features with which the company is arguably most asso­ci­ated: the idea of a tele­vi­sion ‘channel’.

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Valuing Content: Nine Inch Nails

Finding this video so quickly after yesterday’s post proves some­thing. More on making money from media content, even though people can get it for free. Mike Masnick of Techdirt describes the ways Trent Reznor and Nine Inch Nails have created a prof­it­able business from their music, after they sacked their record

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Valuing Content: Dragon Age

I wrote yes­terday about the dif­fi­culties of selling media content when people can get some­thing more-​​​​or-​​​​less identical without paying. It looked a bit bleak. In this – more positive – post, I’m going to look at some of the ways media owners might persuade people to pay for their content, focusing on the

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The Value of Content in a Stream

Like many of you, I expect, I watched the latest instal­ment of the BBC’s Virtual Revolution on Saturday. The theme this week was the ways in which the Web is changing the ways we think. As has often been observed, people who use the Web on a regular basis are more apt to skim, read fewer sources

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Hell Freezes Over: Google and the Super Bowl

While the UK slept last night, it appears there was some sort of sporting tour­na­ment across the Atlantic and that the world’s most-​​​​used search provider advert­ised its search cap­ab­il­ities and new(ish) browser. It’s quite a nice advert, telling a (cliched) story in an original manner with a clean style.

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Digital Marketing Outlook

In mit­ig­a­tion of my not being able to think of anything inter­esting to write about today, I shall pass on several thousand words by other people, pub­lished by The Society of Digital agencies (SoDA). It’s a survey and edit­orial on what members of the society think 2010 holds for digital media marketing.

It’s a 70-​​​​page PDF, but

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